…maybe we need “Integrated Cleverness Law” “Jazz is not dead, it just smells funny.” – Frank Zappa 1973 from Be-Bop Tango (Of The Old Jazzmen’s Church) Marketing is about managing expectations. IC marketing must position next-generation chips as adding significant…
Moore’s Law is Dead – (Part 4) Why?
We forgot Moore merely meant that IC performance would always improve (Part 4 of 4) IC marketing must convince customers to design ICs into electronic products. In 1965, when Gordon Moore first told the world that IC component counts would…
Moore’s Law is Dead – (Part 1) What?
…twice the number of components won’t appear on the next IC chip (Part 1 of 4) Gordon Moore always calls it “so-called Moore’s Law” when discussing his eponymous observation about IC scaling trends, and he has always acknowledged that it’s…
